BLOG: International Citrus and Beverage Conference (ICBC) Insights: Interview
The annual International Citrus and Beverage Conference draws industry leaders together to discuss the latest advances and challenges within the citrus and beverage industry. President & CEO, John Haen of Fiberstar provides some insights about its importance to the industry, Fiberstar’s participation and speaking take-aways. Q1: What is the International Citrus Beverage Conference (ICBC) and who attends this conference? This annual conference https://conference.ifas.ufl.edu/citrus/ discusses key topics relative to global juice and beverage technology. This year, the conference focused on updates in quality and consumer testing, FSMA regulations, processing plant technology and market insights regarding the beverage category. The…