BLOG: The Rough and the Smoothie
RTD fruit smoothies face texture, mouthfeel and stability challenges. Citri-Fi® natural citrus fiber provides clean label stabilization and texturizing which improves the quality over the smoothie’s shelf-life. When the smoothie trend hit, consumers followed suit with high enthusiasm. Patrons flocked to the stores buying high end blenders, smoothie mixes and a variety of fruits and vegetables. Each morning, they thumbed through ideas on social media or e-cookbooks searching for the ultimate recipe. And for those who boycotted brick and mortars, there was always the option of ordering the smoothie kits on-line. While these do-it-yourself’ers (DIY) took pride in mixing…
