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Citrus Fiber In the News

February 14, 2022
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Citrus Fiber In the News

Givaudan and Fiberstar enter agreement to expand plant-based texturising ingredients to new markets

Versatile citrus fibre ingredient delivers multi-sensory food experiences across multiple product categories

GENEVA AND RIVER FALLS, WIS. (PRWEB) FEBRUARY 14, 2022

Givaudan and US-based company Fiberstar today announced that they have entered into an agreement allowing Givaudan to commercialise and use Fiberstar’s natural, plant-based texturising ingredient Citri-Fi®. The collaboration will support the expansion of Givaudan’s Taste & Wellbeing portfolio while extending Fiberstar’s geographic footprint and research & development opportunities.

The collaboration combines Givaudan’s broad customer reach and leadership in Taste, Sense, Nutrition and Health with Fiberstar’s expertise in the foodstuff texturising market space enabling food manufacturers to better respond to consumer demand in plant-based ingredients for products that combine desirable texture and taste.

Citri-Fi® is a clean label, non-GMO, vegan solution, free of commonly recognised allergens, that improves the texture, taste and stability of a variety of foods ranging from baked goods to meat alternatives. Citri-Fi® is derived from soluble and insoluble orange and lemon fibres through a mechanical process that converts what was once a by-product of the citrus juicing industry into a sustainable, nature-friendly ingredient.

Serge Sabrier, Global Category Director Sense, Givaudan said: “Foodstuff texturisers are an important component in supporting our customers and delivering great food experiences to consumers. We are excited to be partnering with Fiberstar, expanding our Sense Texture offering that today is strong in oat and quillaia. Both oat and citrus are considered superhero ingredients, offering exceptional functionality as natural foodstuff texturizers. Citrus fibre is a winning addition due to its high functionality and high consumer acceptance around the globe.”

John A. Haen, President and CEO of Fiberstar added: “We are enthusiastic about this new commercial agreement. With more than 20 years of experience in the natural texturisers space, we are excited to work with Givaudan to bring clean label texturisers and our extensive applications knowledge to a wider customer-base while also benefiting from Givaudan’s R&D expertise.”

Citri-Fi® can be used across a range of applications, adding body and mouthfeel to dairy and dairy substitutes; improving viscosity and mouthfeel in soups and sauces; enhancing moisture and freshness in bakery goods; and for boosting juiciness and texture in plant-based meat alternatives. In addition to these properties and benefits, Citri-Fi® can also improve a product’s nutritional profile.

In 2022, Givaudan will initially offer Citri-Fi® ingredients in Latin America* and to selected customers in Europe. Outside of these areas, Fiberstar will continue servicing its current customer-base and global distributor network. Givaudan will also use Citri-Fi® in its development work as it co-creates formulations with its customers. In the future, Givaudan intends to offer Citri-Fi® as an ingredient across all markets around the world.

(*with the exception of Chile)

About Givaudan

Givaudan is the global leader in the creation of flavours and fragrances, with its heritage stretching back over 250 years, the Company has a long history of innovating tastes and scents. From a favourite drink to your daily meal, from prestige perfumes to cosmetics and laundry care, its creations inspire emotions and delight millions of consumers the world over. The Company is committed to driving purpose-led, long-term growth while leading the way to improve happiness and health for people and nature. In the fiscal year 2020, the Company employed almost 16,000 people worldwide and achieved sales of CHF 6.3 billion and a free cash flow of 12.8% of sales. Let’s imagine together on http://www.givaudan.com.

About Givaudan Taste & Wellbeing

Powered by innovation and creativity, Givaudan Taste & Wellbeing aims to shape the future of food by becoming the co-creation partner of choice to its customers. Built on its global leadership position in flavours and taste, the Company goes beyond to create food experiences that do good and feel good, for body, mind and planet. With an expanded portfolio of products across flavours, taste, functional and nutritional solutions and a deep knowledge of the food ecosystem, Givaudan’s passion is to collaborate with customers and partners to develop game changing innovations in food and beverage. Let’s imagine together the future of food. Learn more at http://www.givaudan.com/taste-wellbeing.

About Fiberstar

Fiberstar, Inc. http://www.FiberstarIngredients.com is a privately held innovative biotechnology Company focused on enhancing food performance by manufacturing and marketing value-added, plant based food ingredients. Its largest brand, Citri-Fi, is a natural, highly functional citrus fiber sustainably produced. The physical patented process creates the high water holding and clean label emulsification properties. Citri-Fi is GRAS, non-allergenic, non-GMO and has no E-number. This natural fiber line benefits meat, dairy, bakery, dressings, sauces, frozen food, beverages, plant based foods and pet food through textural improvements, nutritional enhancements and/or cost savings. Headquartered in River Falls, Wisconsin with manufacturing in Florida and Wisconsin, Fiberstar sells products globally in over 65 countries.

For further information, please contact:

Eve Landen, Media Manager, Taste & Wellbeing, Givaudan
T +33 4 90 23 70 20
E Eve.Landen@givaudan.com

Jennifer Stephens, VP of Marketing, Fiberstar
T +1 303 513 4021
E J.Stephens@fiberstar.net

Jamie Till, Instinctif Partners
T +44 7581 480 083
E Jamie.till@instinctif.com

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December 13, 2021
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Citrus Fiber In the News

“Finally” User-friendly, Methylcellulose-free Solutions for Meat Substitutes using Citri-Fi® Citrus Fiber

Fiberstar, Inc., the leader of high performing citrus fibers, launches new methylcellulose-free solutions to create clean label meat substitutes. “This launch comes at a time when food manufacturers are scrambling for ways to improve meat substitute texture in addition to food labelling,” says President and CEO John Haen. “Many clean label options on the market have their drawbacks ranging from manufacturing complexity to consumer acceptance.” Because of this, Fiberstar introduced its next generation Citri-Fi® TX20 texturizing citrus fiber which can be used with specific plant-based proteins such as potato and/or canola to produce methylcellulose-free meat analogs.

Clean Label Formulating Toolbox for Meat Alternatives

Since the plant-based boom, companies have been seeking alternatives for methylcellulose. At the same time, the market realizes there is no one-to-one substitution. As a result, Fiberstar built a toolbox of methylcellulose-free solutions for meat alternatives. These satisfy a range of product requirements. The new Citri-Fi TX20, which provides firmness, thickening power and meat-like texture is a key instrument in this toolbox. “We cater to a variety of customers ranging from those who need allergen-free options to those who are trying to create healthier products without coconut or palm fat,” explains Mr. Haen. “These plant proteins work synergistically with Citri-Fi to create the meat-like texture, succulence and hot bite that customers expect.”

The Citri-Fi Citrus Fiber 100 Series

Also, in this toolbox is the standard Citri-Fi 100 citrus fiber line. It binds water and emulsifies to create the juicy texture. When used in these new methylcellulose-free solutions, they provide additional benefits including heat and freeze/thaw stability. The Citri-Fi products are sustainably derived from citrus fruit. The process, which is free from chemical modifications, produces a high fiber product containing equal amounts of soluble and insoluble fiber which gives it superior functionality compared to other similar plant fibers on the market.

Additional Citrus Fiber Benefits

Fiberstar’s new methylcellulose-free solutions are clean label and have no E-number. The labeling options include citrus fiber, dried citrus pulp or citrus flour. Citri-Fi is allergen-free, gluten-free and Non-GMO Project certified.
“R&D will continue to pioneer new clean label solutions using our citrus fiber technology,” states Dr. Brock Lundberg, Ph.D., President of R&D and Food Applications. “Our long-standing expertise and nimble technical team shorten our customer’s time to market which sets us apart from others in the industry.”

About Fiberstar, Inc.:

Fiberstar, Inc. www.FiberstarIngredients.com is a privately held innovative biotechnology Company focused on enhancing food performance by manufacturing and marketing value-added, plant-based food ingredients. Its largest brand, Citri-Fi®, is a natural, high performing citrus fiber sustainably produced from citrus fruit. The physical process, which is free from chemical modifications, creates high water holding and clean emulsification properties which benefit meat, dairy, bakery, dressings, sauces, frozen food, beverages, pet food, dairy alternatives and meat substitutes. Citri-Fi is GRAS, non-allergenic, non-GMO Project certified and has no E-number. Headquartered in River Falls, Wisconsin with manufacturing in Florida and Wisconsin, Fiberstar sells products globally in over 65 countries.

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May 27, 2020
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Citrus Fiber In the News

Clean Label Bakery: Using Citrus Fiber

Citri-Fi® citrus fiber provides high water holding and natural emulsification properties to clean label bakery. However, not all citrus fiber are created the same. Citri-Fi uses a process free of chemical modifications and sourced from byproduct of the citrus juicing industry. As a result, Citri-Fi not only improves bakery foods but also supports a sustainable story.

Citri-Fi citrus fiber provides high water holding and natural emulsification. Though it qualifies as a fiber under the FDA, this natural ingredient offers many more functional benefits to clean label bakery. For instance, this citrus fiber retains moisture which improves the perception of freshness over time. As a result, bakers create high quality conventional or gluten-free bakery foods. Moreover, due to its high water holding capacity, this natural food ingredient also reduces eggs and/or oil in baked goods such as muffins and cakes. At the same time, at low usage levels, these bakery items retain the full-fat and rich mouthfeel. In addition, this natural citrus fiber provides freeze/thaw stability preserving bakery texture and mouthfeel. In the end, Citri-Fi enhances vegan, vegetarian, keto, low calorie, low fat, low sugar and plant-based bakery foods.

Citri-Fi Citrus Fiber Clean Label and Sustainable 

However, not all citrus fiber are created the same. Citri-Fi uses a process free from chemical modifications. Also, Fiberstar sources this upcycled product from byproduct of the citrus juicing industry. As a result, this tells a more sustainable story. In the end, these two features sets Citri-Fi citrus fiber apart from the alternatives. Due to this, bakers prefer Citri-Fi citrus fiber when formulating clean label bakery. This natural food ingredient also cleans up packaging declarations due to its labeling options which include citrus fiber, dried citrus pulp or citrus flour.

To learn more about bakery trends and innovative ingredients, check out the following leading industry articles:

 

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January 20, 2020
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Citrus Fiber In the News

Meat Moisture: Managing Water in Poultry

Retaining meat moisture is a critical success factor in creating tasty food products. Many meats purge water in raw state and during the cooking process. As a result, the final food product tends to dry out which lessens the eating experience. However, there are several ingredients on the market that help bind this meat moisture. And some of these ingredients launched in the last few years trumped the traditional go to ingredients such as modified starches and certain gums.

Meat Moisture in Poultry using Citri-Fi Natural Citrus Flour

Citri-Fi® natural citrus fiber/flour holds high amounts of water and oil especially in meat applications such as marinade injected poultry. This natural citrus fiber/flour improves yield and texture of poultry food products when used in conjunction with phosphates. Alternatively, this citrus fiber/flour can be used to replace phosphates when used with other natural ingredients. For instance, a Citri-Fi and native rice starch combination create poultry products equal or better than their phosphate counterparts. Also, a combination of citrus fiber/flour and sodium carbonate produce high quality poultry foods when replacing phosphates.

Other Articles to Check Out

For more information about what ingredients are available in the marketplace and how to narrow down the selection, please read Food Business News article "Why Moisture in Meats Matter."

 

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December 17, 2019
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Citrus Fiber In the News

Clean Ingredient Solutions: Citri-Fi® Natural Citrus Fibers

Fiberstar, Inc. manufactures and sells Citri-Fi natural citrus fibers. These clean ingredient solutions provide high water holding and oil binding which is key to creating natural food products. For instance, meat alternatives require high oil binding and moisture retention to simulate their animal meat counterparts. However, many products using water holding ingredients tend to be mushy or grainy. Citri-Fi holds onto that oil and releases it during the cooking process. As a result, this creates a juicy and sizzling meat alternative that customers expect.

Vegconomist - The Vegan Business Magazine - Article

To learn more about about Citri-Fi's capabilities in other foods, please read the following Vegconomist article - Fiberstar, Inc: "Our Objective is to be the Global Market Leader in Natural and Clean Ingredient Solutions." 

Have questions, please CONTACT US!

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December 5, 2019
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Citrus Fiber In the News

Plant Based FiEurope Award: Fiberstar Wins!

Fiberstar wins the Plant-based FiEurope Award! This innovative company shared its recent plant-based development in meat alternatives. As a result, this newly developed texturizing citrus fiber complements Fibestar's extensive portfolio of plant-based solutions. Moreover, this award highlights Fiberstar's innovative approach to helping customers hit the market quickly with new plant-based products.

To learn more about Fiberstar's new plant-based texturizing solutions for meat alternatives
please CONTACT US!

 

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November 22, 2019
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Citrus Fiber In the News

Nutritional Ingredient for Bakery: Natural Citrus Fiber

Bakery is a staple in every consumer's lives. Because of this, baked goods serve as a perfect vehicle to deliver nutrition. Today, bakers include ingredients like protein and fiber to enhance their bread products. For instance, Citri-Fi natural citrus fiber is an ideal nutritional ingredient for bakery. Not only does this fiber provide some fortification, but also functional benefits. For example, Citri-Fi's high water holding capacity improves bread freshness over time. As result, consumers enjoy their baked goods longer.

Additionally, Citri-Fi is allergen-free and Non-GMO Project certified. Citri-Fi can be labeled as citrus fiber, dried citrus pulp or citrus flour which all resonate well in the natural markets. This nutritional ingredient for bakery also has no E-number which benefits the European markets.

To learn more about how to fortify your bakery products with nutritional ingredients, please check out this article - Nutritional Ingredients Help Fortify Snack and Bakery Products (Snackfood & Wholesale Bakery)

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October 31, 2019
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Citrus Fiber In the News

Snacks: Creating Better-for-You Foods

Improving Snack Foods using Citrus Fiber

There are many solutions sets when creating better-for-you snack foods. For instance, Citri-Fi natural citrus fiber reduces fat and/or oil content in snacks like cookies, biscuits and baked bars. This natural citrus fiber retains moisture which improves texture and quality over time. In addition, Citri-Fi cleans up labels in snack foods. Citri-Fi labeling includes citrus fiber, dried citrus pulp or citrus pulp which resonates well in the clean label market.

To learn more about how to create healthier snacks, read this article:

Snackfood and Wholesale Bakery: Formulation strategies for developing better-for-you snacks and baked goods

Have questions or need to order a sample: CLICK HERE!

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